• Online Business Accelerator 2.0

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    Learn how to create a scalable business, build your own transformational offer and master powerful content strategies to attract and retain dream clients for your service business using my simplified social media methods


    As a service provider do you want to spend less time on social media and more time actually serving your clients?

    Have you been posting on Instagram, showing up and creating content but it's just not attracting the clients you want to work with?

    Are you sick of trying to keep up with all the latest Instagram trends and updates, spending hours scrolling and creating reels that never seem to go anywhere?

    Are you ready to move away from selling single sessions or charging by the hour?

    It's time for a change...

    What If Instead...


    • you were attracting high-quality leads directly from the content you post
    • you had a simple content creation strategy in place that didn't rely on the latest hacks or trends and took less time
    • you created a high ticket offer that attracted the exact kind of clients you want to work with
    • you knew how to sell consistently without feeling pushy or salesy
    • you were able to create offers to diversify your income, creating a steady flow of income for your business
    • you were able to serve more people and have a bigger impact through your offers
    • you were able to build a business that gave you time freedom to structure your days and months the way you want
    • you could create a social media system that attracts dream clients and allows you to build a sustainable business, without spending hours on your phone/laptop


    Does this sound familiar...

    • You buy lots of courses around the latest tricks to use social media for business but often don't have the time or the will to finish them.
    • You're exhausted after a week packed with single sessions, you find some time to post on Instagram, hoping you can attract high ticket clients.
    • But all you get are a couple of likes from the same people and you feel like you'll never attract those dream clients.
    • You even try to put some money into ads but it never seems to work.
    • Occasionally someone might reach out with a message showing interest, and you spend some time replying to questions, but nothing comes from it.


    With all of that you feel really overwhelmed...and I don't blame you!


    Feeling overwhelmed and not sure what to do next, while still working all the hours you are, is not fun.

    And knowing that you have something that people need, but you can't reach the right people, is hard.


    But it doesn't have to be like that!

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    I've been where you are...

    Hi, I'm Karen. I've been working in the social media industry since 2015. I went from quitting a job that I hated to starting my own freelance service business.


    I got started by using my skills as a journalist and my background in marketing to create services for small businesses around social media management.


    I came from an offline background. I had run businesses offline, been a journalist for a national newspaper, and studied marketing before Zuckerburg invented Facebook.


    My first experience with Instagram was growing an account to 30k followers. It was an account I created to go with a blog I was writing about dog friendly places in Ireland.


    This taught me the power of Instagram and I knew I was on to something.

    I decided I would try to offer Instagram growth as a service to small businesses based on what I had learned growing that account.

    But when it came to posting on my own account to get clients, I struggled with knowing what to post. I didn't want to be pushy or salesy and I wasn't sure how I could sell my services without doing that.


    In the +8 years that I've been working in the social media industry, I have tried and tested a lot of programs and methods to get new clients and grow my business.


    Everything changed for my business back in 2019 when I stopped offering single sessions and instead packaged my servics into a transformational offer. I was able to free up my time, and hit my first €10,000 month with my new program.


    Over the years I've tested ads, trends, and all the fleeting Instagram tips and hacks that came and went over the years.

    I've invested time and money in myself. By combining all of this with my own skills and experiences I've been able to create offers that my ideal clients want and leverage social media to sell them out by perfecting my messaging and organic content.

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    This allowed me to grow my business and create a life of freedom, which for me means being able to structure my days how I want, and move to the South of France with my two dogs for a few months if I want to!


    These are strategies that I now teach in OBA 2.0 - they are designed to withstand shifting trends and algorithms and generate a steady stream of clients for service businesses.

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    OBA 2.0

    My signature high touch 1-1 and group hybrid program for service providers who are ready to take aligned action and book dream clients.


    This program is grounded in three core pillars: marketing strategy, business strategy and copywriting. Combined, these pillars form a powerful framework that creates social media content that withstands trends and updates, and generates sales leads. 


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    Meet My Proven Framework

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    Module One: The Online Business Blueprint


    Systems, Mindset & Strategies

    To scale a service business online, you need to have the right systems, time management tools and strategic goals in place.

    In this first module, you will uncover all the blocks in your way (from mindset to systems) and learn how to overcome them. 


    We'll work on:

    • the four pillars of online business growth
    • mindset blocks holding you back
    • goal setting and creating your business strategy
    • the recipe for online selling
    • systems & tools to scale
    • how to become an authority

    At the end of this module, you'll understand the exact steps and framework you need in place to get clients and take your business to the next level.

    You'll learn the productivity and time management tools you need to scale and you'll face down and overcome the mindset block holding you back.

    You'll create a blueprint for your business that aligns with your goals.



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    Module Two: Marketing Fundamentals

    Dream client, messaging, positioning

    If your social media content is not generating leads, this module will fix that for you.

    It comes down to your targeting and making even small changes in who that is will have a massive impact on the results you're getting from the content you're putting out there.


    In this second module, you will uncover exactly who you should be targeting and how you need to position yourself to get through to that audience.


    We'll work on:

    • nailing down your profitable niche
    • getting focused clarity on who your ideal client is
    • positioning yourself as the authority they trust
    • perfecting your messaging to generate leads
    • creating a transformation statement that sells
    • mapping out your content pillars based on your ideal client work

    By the end of this module, you will know exactly who your dream client is and understand in detail what message they want to hear from you. You'll understand them so well that you will be able to position yourself as the answer to their problems and become the go-to when they need your solution.

    You'll learn the secret to messaging that turns your social media into a lead magnet for dream clients.

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    Module Three: Simplified Social Media

    Become visible, buyers over followers

    I believe social media needs a simplified approach. You don't need to know about every little update or the latest hack to get sales through social media. You need a solid and simple strategy that teaches you how to get the most out of social media, in the least amount of time. This is a no-fluff approach to social media and I will focus only on what you need to do to get a result.


    We'll work on:

    • using social media as your lead generator
    • choosing the right platforms to increase visibility and nurture your audience
    • sales over vanity metrics (the sanity formula!)
    • understanding how the algorithm works, so you can work with it
    • the follower to buyer journey
    • creating & nurturing community

    After this module, social media will feel easy. You'll learn how to turn it into the powerful lead generator it is and be able to let go of chasing empty engagement and replace that with real lead generation. You'll learn how to harness the power of working with the algorithm and optimising your socials for the follower-to-buyer journey. You'll be able to use social media to get clients without feeling overwhelmed or spending hours on your phone.

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    Module Four: Conversions Through Content


    Content Strategy, copywriting, selling through content

    My aim is to turn your social media content into your best lead generation tool, and to make that process as easy as possible for you too. Content creation is what I do. I've been working as a content creator on and offline for almost a decade and in this module I want to share the best of what I've learned with you, so you can implement it and see results.


    We'll work on:

    • copywriting as a business skill
    • creating content pillars that sell
    • how to deliver your content through specific lenses that trigger buyer behaviour
    • creating your own content workflow system
    • generating evergreen leads through organic content

    By the end of this module you will have mastered the skill of copywriting for your business. You will create a simple and powerful content workflow that allows you to effortlessly create content that has your dream client saying 'it's like you're inside my head!'. By mastering content writing you'll turn your social media into your most powerful lead generator.

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    Module Five: Online Sales Roadmap


    Selling, launching, repeat

    I want you to use the content systems we implement to create a flow of revenue in your business.

    When you understand your ideal client and are positioning yourself correctly with your message through your content, selling becomes solution focused and easy. I want to help you perfect your offers and learn how to create and sell offers that your ideal client is ready to buy.


    We'll work on:

    • solution focused selling
    • creating an offer suite for your services
    • your pricing strategy
    • your launch strategy
    • email marketing
    • creating an evergreen sales strategy
    • creating a 5 star client experience
    • generating repeat sales

    This module will teach you how to sell. You will learn sales as a form of solution and you will create a sales strategy. You will feel confident selling your offers and creating offers that your ideal client is ready to buy.


    PLUS I will add additional training videos as needed to a bonus section!

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    What's Included?

    High Level Support and Tailored Individual Strategy

    During our four months together you'll get:

    • 1-1 strategy call before the program begins. In this call, we will develop an individual strategy for your business. I'll outline a plan for you to follow to get the most out of the program and our time together so you can reach your goals.
    • My eyes on your business - you'll have 1-1 support via Slack messages with me throughout the four months. This allows us to work on your goals and troubleshoot anything we need to to ensure you stay on track for your goals.
    • Work reviews - you'll be able to send me work for review. This can be content, or any copy you are working on for your business.
    • Group community and support - you will be going through this program with a small number of service business owners. Together you will support one another and thrive in a positive community all working towards the same goals.
    • Weekly Hot Seat Coaching - every week I will host a group call where we will work on strategy and answer any questions you have.
    • Follow-up 1-1 strategy calls - at the end of every month, you'll have the option to book another strategy call with me if you need to
    • Lifetime access - you'll also get lifetime access to all 5 modules, including any lessons I add while you are in the program.
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    Meet Lisa Tully

    OBA2.0 Grad

    Lisa provides holistic healing and teatment for dogs through her Happy Dog Happy You program, which she designed in OBA2.0.

    Meet Katie Corbett

    OBA2.0 Grad

    Katie is an OBM and runs a KADA Management too where she provides business support services.

    When Katie joined OBA she was looking for help with selling her offers. During our 4 months together we worked on selling techniques through both Instagram stories and content overall so she could increase both passive sales and client work sales too.

    Why OBA 2.0 Is Different


    • I'll give you systems & structure to accomplish your goals every single week. I’ve been able to make a full-time income from my own online business using social media, for the past 9 years. I’ll show you the exact steps I took.
    • I have a degree in Marketing, a background in journalism. I've run businesses offline and online and I've been using content to sell on social media for +8 years.
    • I've helped over 100 businesses with their social media marketing to date.
    • I've designed my own transformational offers and know what it takes to create one that sells.
    • ​I've been in group programs before and felt unseen and unsupported. I pride myself on offering an incredibly high level of support to my clients. Through a carefully crafted mix of 1-1, group and module support you will feel 100% seen and heard.
    • I focus on implementation. You will not be left on your own in this program.
    • ​I’ll teach you how to develop your writing skills for social media & overcome your blocks. We’ll work in real-time on your content so you walk away with the skills you need to move forward.
    • I know what it’s like to feel like technology/social media is overwhelming. I’ll keep it simple and walk you through exactly what you need to know, step by step.
    • I don't do fluff. My training videos will be short and to the point and only on a need-to-know basis.

    On completion of this program, you will be able to attract dream clients to

    book your service through your content.

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    What Happens Next?

    1. You feel like this program and my style of coaching are the right fit for you, so you click the button below to book a call with me.
    2. On this call, we'll discuss your business goals and I'll talk you through the program in more detail. We'll see if we are a good fit and if we are, I can offer you a spot in the group. 



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    Or Simply Fill In This Application

    Complete the application form below and I'll reach out to you to chat about your options and see if OBA2.0 is the right fit for you.

    Meet More Of My Amazing Clients


    Rosie joined OBA to gain clarity on how to run an online business and how to use social media to grow it.


    Rosie wanted to learn how to use social media to gain new clients and get her message out there.


    Watch Rosie's video above to hear about her experience in OBA.


    Gráinne is the owner of Grá For Fitness in Dublin.

    She started OBA during the pandemic to get a handle on social media and learn how to grow the online side of her business.

    She wanted to learn how to master social media, as well as the overall marketing aspect of her business, in a way that would take away the overwhelm.


    Watch Gráinne's video above to hear about her experience in OBA.


    David joined OBA to gain clarity on how to use social media to grow his business.


    David is passionate about facilitating change in people's lives and wanted to learn how to get his message to a bigger audience.


    Watch David's video above to hear about his experience in OBA.


    Triona was frustrated with social media and felt like it was taking up way too much of her time without getting her the results she deserved.


    She wanted to learn how to use it for her business without having to sacrifice hours of her time and energy in using it.


    Watch Triona's video above to hear about her experience in OBA.

    Are you ready to take action, land dream clients and create the business you've been dreaming of?




    If you still need to learn the basics around social media (how to set up your profile, make a post etc) this isn't yet for you. I would suggest you start with my Instagram Bootcamp course first to find your way around Instagram more.



    While a lot of the strategies I teach can be applied to product based businesses, I have decided to focus this program on service based businesses only. My own experience is in selling services and I feel that is where I can best help.



    OBA2.0 is a 4 month program. Once it ends you will continue to have lifetime access to the material, but access to Slack and Zoom calls will end. You will have the option to continue working with me depending on availability.



    Before you sign up, we will have a call to assess whether the program is a good fit for you. We won't move forward unless it is a 100% fit.



    This is a high-touch program which means you get direct 1:1 support through SLACK and 1:1 strategy calls as you need them. You'll also get a weekly Zoom group coaching call, as well as group support within SLACK. Not to mention you have lifetime access to all the trainings I have created for you. In addition to all of that, you will be able to submit your work for review by me at any time.




    It would be unethical to guarantee any results in a coaching program. The strategies and frameworks in OBA 2.0 are proven and tested, If you show up and do the work there is no reason it won't work for you as it has for others. I can guarantee my support and guidance throughout the process.



    Are you ready to get the support that you need to take your business to the next level?

    Are you ready to stop wasting time chasing trends on social media and finally use a proven method to generate leads online?

    In just four months your business could be exactly where you want it to be...