The 4 month done with you marketing and sales program for service entrepreneurs who want to master marketing, content and sales strategies, learn how to create a transformational offer suite and create a scalable business that generates predictable income and supports them.
Ready to attract and retain dream clients for your service business using my simplified social media methods?
You've got clients, but your income isn't where you want it to be.
You're delivering great work for your clients, but your business feels like it depends entirely on your time and energy.
You are ready for more income, more impact and more time freedom, without burning out or having to turn into a fulltime content creator.
It's time for a business model that works FOR you, and doesn't rely on you to survive.
That's exactly what we build inside Online Business Accelerator 2.0
What If Instead...
- You had a clear, repeatable way to attract high-quality leads who already know they want to work with you
- You were known for a transformational offer — not just single sessions
- Your content spoke directly to your dream clients, and had them saying “this is exactly what I need”
- You sold consistently with ease, without being ghosted, hard pitches, or awkward sales calls
- You had the time and freedom to take Fridays off — without worrying about where your next client was coming from
- You were able to create an offer suite to create predictable income for your business
- You were able to serve more people and have a bigger impact through your offers
Does this sound familiar...
You love the work you do. Helping your clients lights you up.
But lately…it feels like you're stuck on a hamster wheel.
You're fully booked one month, then scrambling for clients the next.
You're constantly posting, tweaking your offers, wondering what else you can do to make it stick.
You try to stay positive, but the inconsistency makes it hard to relax, and even harder to plan ahead.
You thought being fully booked would feel like success…
But instead, it just feels unsustainable.
You’re tired of chasing clients, tired of wondering when the next one will come through.
You don’t want to spend all day on Instagram trying to “crack the code.”
You just want to do the work you’re really good at, and feel condifent that the clients will come.
You want your income to grow, yes, but what you really crave is:
- Peace of mind
- Time freedom
- Stability
You want a business that supports your life, not the other way around.
If you're nodding along to this, you're not alone.
And you're exactly who OBA was designed for.
And the good news is, it doesn't have to be this way!
I've been where you are...
I didn’t start out with a coaching business, a full roster of dream clients, and a signature program that sells out.
I started out stuck.
Back in 2015, I was in a job I hated, exhausted, unfulfilled, and dreaming of something...else.
So I quit. I started freelancing, using my background in journalism and marketing to help small businesses with social media. And within my first year I had replaced my full time income, while living half the year in France with my two dogs!
At first, it was exciting. But soon I found myself in a cycle you might recognise. I was working with too many clients, delivering single sessions, charging by the hour, and never feeling like I could truly switch off.
I was booked out… but barely making enough.
I was working hard… but still wondering where the next client would come from.
Everything changed in 2019 when I created and sold my first transformational offer.
I packaged up my services into something strategic and results-driven. I stopped chasing clients and started attracting the right ones, the ones who were ready to buy, because they saw the value clearly.
That first version of what became Online Business Accelerator was launched in December 2019 and it helped me hit my first €10K month, without burning out to get there.
Since then, I’ve refined and evolved OBA.
In 2023, I turned it into the high-touch hybrid program it is today, a blend of strategic 1:1 mentorship, community, and actionable trainings that help service providers just like you grow with confidence and consistency.
Today, my business gives me freedom, stability, and space to live my life on my terms.
That looks like taking time off without guilt.
Selling out programs to DREAM clients, without icky marketing tactics. Moving to the South of France for a few months with my dogs, three years in a row.
And now, I help my clients do the same:
Create offers that scale, content that connects, and businesses that support their life, not consume it.
I know you're ready for more
And OBA2.0 is how you get there
You’ve built something solid.
You’ve proven that your work gets results.
But now, you’re ready for more.
More income, more space, more sustainability.
You’re ready for your business to grow with you, not weigh you down.
What’s missing isn’t hustle. You’ve done plenty of that.
What’s missing is a business model and marketing strategy that match the level you’re at now.
✨ You don’t need another course that throws more content at you.
✨ You don’t need another Instagram hack that changes next month.
✨ You need clarity, structure, and a proven path forward.
That’s exactly what Online Business Accelerator gives you.
Let’s build a business that brings you the freedom, consistency, and ease you’ve been working so hard for.
Meet OBA 2.0
The Online Business Accelerator for Service Providers Ready For Predictable Income and More Time Freedom In Their Businesses
OBA 2.0 is my signature 4-month hybrid program that combines high-touch 1:1 coaching, group support, and step-by-step training to help you:
✔ Package your expertise into scalable, high-impact offers
✔ Simplify your marketing so it consistently attracts dream clients
✔ Build the foundations for long-term, sustainable growth, without burning out
This isn’t a course you’ll buy and forget about.
This is hands-on mentorship designed to move you forward.
You’ll have my eyes on your business, a personalised strategy, real-time feedback, and the support of a small community of like-minded service providers who are building value led businesses, just like you.
Inside OBA 2.0, you’ll master the three core pillars that drive consistent growth for service businesses:
Marketing strategy that actually works, without the fluff
Business strategy that creates stability and space
Copywriting + content strategy that brings in leads and sales on repeat
Whether you’re a coach, therapist, healer, or any kind of service based entrepreneur, if you’re great at what you do, but your current model has hit a ceiling, OBA is your next step.
Meet My Proven Framework
Module One: The Online Business Blueprint
Systems, Mindset & Strategies
To scale a service business online, you need to have the right systems, time management tools and strategic goals in place.
In this first module, you will uncover all the blocks in your way (from mindset to systems) and learn how to overcome them.
We'll work on:
- the four pillars of online business growth
- mindset blocks holding you back
- goal setting and creating your business strategy
- the recipe for online selling
- systems & tools to scale
- how to become an authority
At the end of this module, you'll understand the exact steps and framework you need in place to get clients and take your business to the next level.
You'll learn the productivity and time management tools you need to scale and you'll face down and overcome the mindset block holding you back.
You'll create a blueprint for your business that aligns with your goals.
Module Two: Marketing Fundamentals
Dream client, messaging, positioning
If your social media content is not generating leads, this module will fix that for you.
It comes down to your targeting and making even small changes in who that is will have a massive impact on the results you're getting from the content you're putting out there.
In this second module, you will uncover exactly who you should be targeting and how you need to position yourself to get through to that audience.
We'll work on:
- nailing down your profitable niche
- getting focused clarity on who your ideal client is
- positioning yourself as the authority they trust
- perfecting your messaging to generate leads
- creating a transformation statement that sells
- mapping out your content pillars based on your ideal client work
By the end of this module, you will know exactly who your dream client is and understand in detail what message they want to hear from you. You'll understand them so well that you will be able to position yourself as the answer to their problems and become the go-to when they need your solution.
You'll learn the secret to messaging that turns your social media into a lead magnet for dream clients.
Module Three: Simplified Social Media
Become visible, buyers over followers
I believe social media needs a simplified approach. You don't need to know about every little update or the latest hack to get sales through social media. You need a solid and simple strategy that teaches you how to get the most out of social media, in the least amount of time. This is a no-fluff approach to social media and I will focus only on what you need to do to get a result.
We'll work on:
- using social media as your lead generator
- choosing the right platforms to increase visibility and nurture your audience
- sales over vanity metrics (the sanity formula!)
- understanding how the algorithm works, so you can work with it
- the follower to buyer journey
- creating & nurturing community
After this module, social media will feel easy. You'll learn how to turn it into the powerful lead generator it is and be able to let go of chasing empty engagement and replace that with real lead generation. You'll learn how to harness the power of working with the algorithm and optimising your socials for the follower-to-buyer journey. You'll be able to use social media to get clients without feeling overwhelmed or spending hours on your phone.
Module Four: Conversions Through Content
Content Strategy, copywriting, selling through content
My aim is to turn your social media content into your best lead generation tool, and to make that process as easy as possible for you too. Content creation is what I do. I've been working as a content creator on and offline for almost a decade and in this module I want to share the best of what I've learned with you, so you can implement it and see results.
We'll work on:
- copywriting as a business skill
- creating content pillars that sell
- how to deliver your content through specific lenses that trigger buyer behaviour
- creating your own content workflow system
- generating evergreen leads through organic content
By the end of this module you will have mastered the skill of copywriting for your business. You will create a simple and powerful content workflow that allows you to effortlessly create content that has your dream client saying 'it's like you're inside my head!'. By mastering content writing you'll turn your social media into your most powerful lead generator.
Module Five: Online Sales Roadmap
Selling, launching, repeat
I want you to use the content systems we implement to create a flow of revenue in your business.
When you understand your ideal client and are positioning yourself correctly with your message through your content, selling becomes solution focused and easy. I want to help you perfect your offers and learn how to create and sell offers that your ideal client is ready to buy.
We'll work on:
- solution focused selling
- creating an offer suite for your services
- your pricing strategy
- your launch strategy
- email marketing
- creating an evergreen sales strategy
- creating a 5 star client experience
- generating repeat sales
This module will teach you how to sell. You will learn sales as a form of solution and you will create a sales strategy. You will feel confident selling your offers and creating offers that your ideal client is ready to buy.
PLUS I will add additional training videos as needed to a bonus section!
What's Included?
High Level Support and Tailored Individual Strategy
During our four months together you'll get:
- 1-1 strategy call before the program begins. In this call, we will develop an individual strategy for your business. I'll outline a plan for you to follow to get the most out of the program and our time together so you can reach your goals.
- My eyes on your business - you'll have 1-1 support via Slack messages with me throughout the four months. This allows us to work on your goals and troubleshoot anything we need to to ensure you stay on track for your goals.
- Work reviews - you'll be able to send me work for review. This can be content, or any copy you are working on for your business.
- Group community and support - you will be going through this program with a small number of service business owners. Together you will support one another and thrive in a positive community all working towards the same goals.
- Weekly Hot Seat Coaching - every week I will host a group call where we will work on strategy and answer any questions you have.
- Follow-up 1-1 strategy calls - at the end of every month, you'll have the option to book another strategy call with me if you need to
- Lifetime access - you'll also get lifetime access to all 5 modules, including any lessons I add while you are in the program.
The Investment for OBA2.0
Choose the level of support that fits your needs and season.
OBA 2.0 is designed to give you real results, and real flexibility.
You can choose between two high-support options:
OBA 2.0 – 1:1 + Group Support (VIP)
This is the highest-touch way to work with me inside OBA.
Perfect if you want personalised strategy, hands-on feedback, and extra accountability at every step.
Investment: €3,800
Flexible payment plans available from €760/month
You’ll get:
✅ A private 1:1 strategy call to kick things off
✅ Monthly follow-up 1:1 calls
✅ Private Slack access for ongoing support (M-F)
✅ 3 X Weekly feedback & reviews (content for the week, website copy, offers, launch strategy etc.)
✅ Weekly hot seat coaching calls
✅ Access to a supportive small group community
✅ Lifetime access to all 5 modules + bonus trainings
OBA 2.0 – Group Only Option
A lower investment, same transformation, with powerful group coaching, community, and targeted support.
Investment: €2,900
Payment plans starting from €725/month
You’ll get:
✅ 1:1 kick-off strategy call to personalise your plan
✅ Bonus 1:1 call halfway through the program
✅ Group support via Slack (Monday to Friday)
✅ Private Monday DM check-ins for tailored support
✅ Weekly feedback on one piece of content or work
✅ Weekly hot seat coaching calls
✅ Lifetime access to all 5 modules + bonus trainings
No matter which path you choose, you'll have access to a proven roadmap and my full support to help you implement it.
📝 Not sure which option is right for you?
Let’s chat. I’ll help you figure out what’s best based on where you’re at.
👉 Book a call or Apply now NEXT START DATE JUNE 9TH 2025
Don't just take my word for it. Listen to some first hand feedback from these OBA clients
Meet Victoria Stokes
Copywriter for Health & Wellness Professionals
“I launched two new offers and had my first ever consistent €5K months.”
Before OBA, Victoria was doing well on paper but constantly chasing the next sale and lacked confidence in her offers.
Inside OBA, she created and launched transformational offers, sold them without a large audience, and achieved her most consistent income months ever.
She left the program with a business that feels stable, strategic, and fully aligned, and she found a community that supported her every step of the way.
Meet Lisa Tully
Animal Communicator & Holistic Healer
“I stopped wasting time on Reels and started making real sales.”
Lisa went from posting constantly on Instagram with no results to building a strategy that brings in aligned clients, with less effort.
She learned how to write powerful content that converts and finally got off the content hamster wheel. Her sales and income increased while her time spent on social media decreased, and the strategies she learned will support her for life.
She left OBA with a brand new 6 month program that was so popular she had to create a waitlist for it after it sold out by 200%!!
Meet Katie Corbett
OBM
“I got my confidence, and my course sales back.”
Katie came to OBA feeling stuck, overwhelmed, and fearful around sales.
With Karen’s support, she rebuilt her confidence, sold four spots on her course, gained six new clients, and made her first digital product sale since 2022.
She left OBA with a renewed sense of clarity, a stronger business foundation, and a deeper belief in her path forward.
Why OBA 2.0 Is Different
There are a lot of programs out there that promise growth.
But OBA 2.0 is designed differently, because I’ve been where you are, and after 25 years in marketing, I know what actually moves the needle.Here’s what sets OBA apart:
This isn’t a repackaged formula. It’s the result of 20+ years of experience across journalism, marketing, content strategy, and running both online and offline businesses.
Before I became a business coach, I worked as a journalist for a national newspaper.
I studied marketing before Facebook existed.
I’ve grown Instagram accounts to 30K+ followers from scratch.
I’ve sold services, digital offers, and programs online since 2015, and helped hundreds of businesses do the same.
OBA brings together everything I’ve learned about simplifying business, selling with integrity, and building a sustainable service-based brand.
Here’s what makes it different:
✅ High-Touch Support
You’ll never feel like “just another face in the group.” You’ll get direct access to me through 1:1 calls, Slack support, and real-time feedback. This is personal, not cookie-cutter.
✅ Strategy + Implementation
This isn’t just about learning, it’s about doing. You’ll get your own clear plan, focused tasks, and the support to take consistent action each week.
✅ Built for Service Providers
You’re not a beginner. And you’re not trying to be an influencer. You’re a service provider who wants more ease, more income, and more space, and that’s exactly who this is built for.
✅ Simplicity Over Shiny
No overwhelm. No constant “you should be doing this” noise. Just simple, sustainable strategies that get results, and are actually enjoyable to use.
✅ Offer, Messaging + Marketing Mastery
As a trained copywriter and marketer, I’ll help you craft offers that convert, clarify your messaging, and write content that speaks directly to the people who need your work.
✅ Real Community
You’ll be surrounded by like-minded business owners, people who care deeply about their work and are ready to grow without the bro-marketing or burnout.
What Happens Next?
1. Apply to join OBA: Click the button below to fill out a short application. This helps me get to know you and make sure the program is the right fit.
2. Book A Call (Optional): If you'd like to talk things through first, you can book a call with me. We’ll chat about your business, your goals, and which version of the program is the best fit for you.
Meet More Of My Amazing Clients
Meet Norma O'Kelly
Transition Coach
“OBA was the game-changer I didn’t know I needed.”
Even with a background in marketing, Norma struggled to connect the dots in her business.
With OBA, she finally launched her retreats, simplified her social media, and gained the clarity and confidence to show up consistently.
She describes the support inside the program as “unmatched”, and says working with Karen made the impossible feel possible.
This client loved the support she got in OBA so much that she re-signed THREE times.
Since finishing in OBA her business has remained fully booked and she continues to use the material in OBA to keep growing her business.
This client shared this feedback with me MONTHS after finishing OBA. That's because what you learn in OBA you will use to grow your business for YEARS.
Are you ready to take action, land dream clients and create the business you've been dreaming of?
FAQ's
I'M A BEGINNER TO INSTAGRAM AND SOCIAL MEDIA, IS THIS FOR ME?
If you still need to learn the basics around social media (how to set up your profile, make a post etc) this isn't yet for you. I would suggest you start with my Instagram course FROM STUCK TO SALES first to find your way around Instagram and learn the basics of making sales there first.
I DON'T SELL SERVICES, WILL THIS WORK FOR A PRODUCT BUSINESS TOO?
While a lot of the strategies I teach can be applied to product based businesses, I have decided to focus this program on service based businesses only. If you sell products and want to work together, we can explore 1-1 options, just apply here.
HOW LONG IS OBA 2.0 AND WHAT HAPPENS AFTER?
OBA2.0 is a 4 month program. Once it ends you will continue to have lifetime access to the material, but access to Slack and Zoom calls will end. You will have the option to continue working with me depending on availability.
WHAT IF I'VE ALREADY DONE OTHER BUSINESS OR SOCIAL MEDIA PROGRAMS?
That’s actually ideal. Many OBA clients have already taken courses, they just haven’t had the personal support or tailored strategy to actually apply what they learned. OBA fills that gap.
HOW MUCH SUPPORT DO I GET?
A lot. Whether you choose the full or group-only option, you’ll be supported throughout. Expect weekly group coaching calls, Slack support, work reviews, and direct 1:1 contact, especially in the full version. You won’t get lost in a crowd here.
CAN YOU GUARANTEE RESULTS?
It would be unethical to guarantee any results in a coaching program. The strategies and frameworks in OBA 2.0 are proven and tested, If you show up and do the work there is no reason it won't work for you as it has for others. I can guarantee my support and guidance throughout the process.
I'M NERVOUS ABOUT THE INVESTMENT
You’re not alone. Many of my clients felt the same way before joining, and then made their investment back (and more) within the program. I offer flexible payment plans, and we’ll only move forward if we both agree it’s the right fit for you.
WHEN CAN I START?
OBA is evergreen - meaning you can start when spots are available. I never have more than 15 people inside the program.
Spots are currently available - start date June 9th 2025!
You didn’t start your business to feel this stretched.
Let’s build one that gives you time back, income you can count on, and clients you love to work with.In just four months, your content will be doing the selling, your offers will be fully aligned, and your business will finally feel sustainable.
